Apple iPhone 'mediapad' could be a Kindle diller

Is Apple's rumored "mediapad" entertainment device a threat to Amazon's Kindle e-book reader?

Is Apple's rumored "mediapad" entertainment device a threat to Amazon's Kindle e-book reader? I think it is, but the only people who may care are current Kindle owners, some of whom may end up wishing they had waited on their purchase.

As I have said before: The Kindle in kindling.

It is always nice when the industry rumor mill starts validating what I have been saying, namely, that rumors of a ready-to-release Apple netbook actually refer to a supersized iPod touch.

Described as having a larger touch-screen than the Kindle's 6-inch display, while being physically smaller than the Amazon device, Apple's baby has been dubbed a "mediapad."

The larger screen would be a more pleasant way to view movies or the Internet than an iPod or iPhone and the device could have decent speakers, too. By using a touch screen, Apple could save space necessary for Kindle's keyboard, resulting in a smaller device.

While not pocket-sized, the Apple mediapad would be easy to carry and offer an entertainment experience a smaller device could not match. Reading a book might be such an experience, right?

Now, I have the Kindle for iPhone app as a curiosity but have no real interest in using it to read a book. The screen is just too tiny.I do not own a Kindle and have no interest in paying over US$350 for what, to me, would be a single-purpose device. An Apple mediapad would doubtless do everything an iPod touch does, only larger. And it could do everything a Kindle does, too, only in color.

Will this bother Amazon? Not in the least. I cannot imagine that Amazon really wants to be a consumer electronics hardware company. Its investment in Kindle was necessary to kick-start the e-book industry. Many companies had tried e-books previously, without much luck.

Amazon has shown that an e-book reader can find customers, provided the content is available. Amazon has the content part nailed and will, presumably, be happy to see Apple create a much larger installed based of e-book-capable hardware than Kindle ever will.

My prediction is that if Apple really does the mediapad, Kindle will go away. But, probably not until Apple can reach a $350 price for its rumored new product. That make take a while, as something makes me think the super iPod touch will cost $500 or more when/if it is released.

In which case, the Apple mediapad and Kindle will coexist for a time, but eventually there will be no need for the Kindle and Amazon will be happy to be out of the hardware business.

This is, of course, based on my interpretation of a rumor about what Apple is planning. I think the rumor makes sense, but if it is wrong, well, never mind.

David Coursey is more an audiobook person than an e-book person. He can be found tweeting and reached by e-mail using

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppleiPhonekindle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Coursey

PC World (US online)
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?