Apple iPhone 'mediapad' could be a Kindle diller

Is Apple's rumored "mediapad" entertainment device a threat to Amazon's Kindle e-book reader?

Is Apple's rumored "mediapad" entertainment device a threat to Amazon's Kindle e-book reader? I think it is, but the only people who may care are current Kindle owners, some of whom may end up wishing they had waited on their purchase.

As I have said before: The Kindle in kindling.

It is always nice when the industry rumor mill starts validating what I have been saying, namely, that rumors of a ready-to-release Apple netbook actually refer to a supersized iPod touch.

Described as having a larger touch-screen than the Kindle's 6-inch display, while being physically smaller than the Amazon device, Apple's baby has been dubbed a "mediapad."

The larger screen would be a more pleasant way to view movies or the Internet than an iPod or iPhone and the device could have decent speakers, too. By using a touch screen, Apple could save space necessary for Kindle's keyboard, resulting in a smaller device.

While not pocket-sized, the Apple mediapad would be easy to carry and offer an entertainment experience a smaller device could not match. Reading a book might be such an experience, right?

Now, I have the Kindle for iPhone app as a curiosity but have no real interest in using it to read a book. The screen is just too tiny.I do not own a Kindle and have no interest in paying over US$350 for what, to me, would be a single-purpose device. An Apple mediapad would doubtless do everything an iPod touch does, only larger. And it could do everything a Kindle does, too, only in color.

Will this bother Amazon? Not in the least. I cannot imagine that Amazon really wants to be a consumer electronics hardware company. Its investment in Kindle was necessary to kick-start the e-book industry. Many companies had tried e-books previously, without much luck.

Amazon has shown that an e-book reader can find customers, provided the content is available. Amazon has the content part nailed and will, presumably, be happy to see Apple create a much larger installed based of e-book-capable hardware than Kindle ever will.

My prediction is that if Apple really does the mediapad, Kindle will go away. But, probably not until Apple can reach a $350 price for its rumored new product. That make take a while, as something makes me think the super iPod touch will cost $500 or more when/if it is released.

In which case, the Apple mediapad and Kindle will coexist for a time, but eventually there will be no need for the Kindle and Amazon will be happy to be out of the hardware business.

This is, of course, based on my interpretation of a rumor about what Apple is planning. I think the rumor makes sense, but if it is wrong, well, never mind.

David Coursey is more an audiobook person than an e-book person. He can be found tweeting and reached by e-mail using www.coursey.com/contact.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ApplekindleiPhone

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Coursey

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?