Microsoft's new TV ad whacks Apple over prices

It 'picked Apple's weakest point,' says analyst.

But Baker cautioned against equating value and price. "The woman's wasn't looking at the different value propositions, she was looking at the price," he said. "Some people are confusing the two."

"I think it's very effective, but not necessarily fair," added Gottheil. "If you demand a 17-in. screen and only have $1,000, you're absolutely going to end up with a Windows machine."

Gottheil pointed out that in years past, such a pitch would not have meant much, because the entry level price gap between Windows PCs and Macs was much smaller than it is now. "The entry point has separated over the years," he noted.

Apple, however, stresses value, and in a way deferred value, when it touts its systems at the prices it charges, Gottheil added. "The 'It just works' kind of idea is a perfect example," he said "Apple's saying that over the long haul, you'll spend less time hassling with a Mac. But with the economy like it is, price has to be part of the equation.

"For sure, Apple has erected a number of barriers at the lowest prices," said Gottheil. "Microsoft's picked Apple's weakest point to attack."

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags microsoft ad

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?