Blog: Racing Toward Global Awareness – the One

Cisco and RIM (BlackBerry) have been working on a joint development project that is both freeing us to roam as we please and also tying us all together in ever stronger ways. I spoke with Cisco marketing director Alex Hadden-Boyd who described the project and showed me some of the results which were unveiled last week at the Mobile World Congress in Barcelona.

I normally don’t write about BlackBerry and other gadgets, But this project got my attention because I’ve been thinking about how companies need to restructure themselves to compete in our global real-time economy and it brought some of my blurry thoughts into sharper focus. I see this project as another step along the way to the creation of what I believe is an emerging planetary cerebral cortex.

Okay, it’s a leap to go from a new BlackBerry application to talking about a planetary cerebral cortex so let me sketch out how I got there. I start by observing that this application is certainly going to be popular and generate more mobile web traffic. Using Cisco's WebEx Connect and this new BlackBerry application, presenters can deliver visuals and do live annotations and markups of the visuals and send text messages to invite people to attend meetings. Attendees can respond to invitations with a single click to log on, they don’t pay to attend, and they can see the visuals and hear the audio just as if they were using their PCs or laptops. Cisco is also working with Nokia and Samsung to provide similar capabilities.

One Small Step on the Way to a Giant Leap

I see this application as a small step that leads to many more small steps that result in a "giant leap for mankind" (to paraphrase Apollo 11 astronaut Neil Armstrong). It’s one of many small steps driving the incredible growth of global mobile communications. Cisco’s Visual Networking Index Mobile Forecast for 2008-2013, says global mobile traffic will increase 66-fold between 2008 and 2013. It says mobile broadband applications will drive networking trends over the next five years with a powerful momentum deriving from a compound annual growth rate (CAGR) of 131 percent. Global mobile traffic will exceed two exabytes per month by 2013 (that’s 1 billion gigabytes) and regardless of our present economic troubles, it’s on track to reach one exabyte per month in half the time required by fixed data traffic.

It also says audio communications will be dwarfed by data and video communications; nearly 64 percent of the world's mobile traffic will be video by 2013. That’s a huge change in a very short time. What could all this mean? It’s as if our planet is using us to build out a nervous system that covers the planet and allows for all of us to plug into it.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags innovationmobileciscoresearch in motionthe OneCerebral cortex

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?