Pioneer announces its withdrawal from global television market

Global restructuring leads to Pioneer abandoning its plasma television enterprise; no more KURO models

The Pioneer Corporation yesterday announced its intention to shut down any further development of its KURO plasma television line after the models currently available on the market, citing a lack of prospects for improving profitability in the current market conditions. This move signals an end to the prestigious Kuro television series, which was lauded for its class-leading picture quality, colour and high contrast ratio.

This move is another blow to fans of the company's televisions after the March 2008 announcement that Pioneer would outsource its plasma panel production to Panasonic.

"It is sad news," said Michael Broadhurst Pioneer Australia's Marketing Manager in relation to the decision. "In many ways it is a tough decision that the company needed to make in order to free up resources and to focus on other key areas of the business."

Pioneer is restructuring its entertainment technology line-up, with a focus on traditional audio products, DJ equipment and cable television set-top boxes. The majority of the expertise and resources in the television display panel sector will be shifted into the company's automotive electronics field, with plans to release Blu-ray Disc-compatible and network-ready car stereo products as well as more in-car navigation systems in the near future.

Pioneer Australia says it will continue to provide after-sales support and service for its past KURO plasma television models.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Pioneertelevisionplasma

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?