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Acxiom Chosen by YellowTM New Zealand as a Partner in the Delivery of Directory Data Solutions Services

Yellow New Zealand, owners of Yellow and White pages directories across Australia and New Zealand, has partnered with leading data and customer information service provider, Acxiom. The partnership will allow Yellow New Zealand to provide the most accurate and complete range of telemarketing data services available in the country.
  • 12 February, 2009 13:26

<p>Acxiom® Corporation (Nasdaq: ACXM), a global leader in data and customer information management, today announced that it has been chosen as a partner by Yellow New Zealand, the owner of Yellow and White pages directories.</p>
<p>From 2nd March 2009 Acxiom will provide consumer telephone append and name and address verification services based on Yellow’s White Pages directory. Yellow and Acxiom’s customers will also be provided with telemarketing prospect data from ConsumerBase, Acxiom’s multi-sourced consumer prospect database.</p>
<p>Graham Sergent, Country Manager, Acxiom New Zealand, said, “Yellow’s directory, combined with both Acxiom’s prospect data and proprietary name and address cleaning and matching technology, will allow us to offer the most accurate and complete range of telemarketing data services available in New Zealand. This adds an important component to the suite of data management solutions Acxiom can provide.”</p>
<p>Yellow Digital Media Director Blair Glubb says “partnering is a logical step for Yellow.”</p>
<p>“Yellow’s greatest asset is its data. By partnering with Acxiom we’ll be able to effectively leverage our data asset whilst still focusing on our core print, online and mobile services”, says Mr Glubb.</p>
<p>Paul Turner, CEO, Acxiom Australia and New Zealand, said, “We at Acxiom are delighted to be entering into a partnership with Yellow. Customers who rely on Yellow as a consistent and high quality source of information will find that standard maintained by the technology and data that Acxiom provides. We expect this association to be both long and mutually rewarding.”</p>
<p>About Acxiom: The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across multiple channels. Our lines of business include Data, Data Services, Customer Data Integration and Customer Information Solutions. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific. For more information about Acxiom, visit</p>
<p>Acxiom is a registered trademark of Acxiom Corporation.</p>
<p>About Yellow: Yellow™ publishes the print and online Yellow™ directory, as well as the White pages® and the Local Directory™ book. Each year, Yellow™ is responsible for printing and distributing 18 regional editions of Yellow™ and White pages®, and 21 editions of Local directory across New Zealand. Yellow™ also publishes the Retirement guide™, Yellow frontdoor™ and the New Zealand tourism guide™. It also provides the 018™ and 0172 directory assistance service. For more information please visit</p>

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