Telstra, AFL win hyperlink court case against News

News Limited subsidiary Web sites found to have breached copyright laws by undermining the exclusive broadcasting rights granted to Telstra by the AFL.

Hyperlinks to Telstra-copyrighted AFL video clips on YouTube were unlawful, the Federal Court has ruled.

The hyperlinks, which were featured on News Limited subsidiary Web sites in mid-2008, were found to have breached copyright laws by undermining the exclusive broadcasting rights granted to Telstra by the AFL.

A spokesperson at Telstra said the company was pleased the court had ruled in such a way that saw its hard-won media rights upheld.

“We’re a rights-holder. We fought hard to gain these rights… If anyone chooses to act in a way that directly violates [our rights], we’re going to take action.”

Telstra and the AFL first took News Limited to court after their requests to remove the offending hyperlinks from the AdelaideNow, Courier Mail, Daily Telegraph, Herald Sun and PerthNow Web sites in May and June 2008 fell on deaf ears. In the end, it was the broadcasting behemoth YouTube who agreed to remove the infringing video clips.

“The Federal Court Orders should serve as a warning to ensure that the exclusive new media rights that Telstra holds for premier Australian sports are respected,” said Justin Milne, group managing director, Telstra media in a statement.

“If third parties are allowed to undermine these agreements, it undermines the value of future media rights and jeopardises revenues that the AFL invests in the future of the game.”

While the full details of the court settlement remain confidential, News Limited has agreed never again to provide hyperlinks to infringing AFL footage on YouTube or other related websites.

The AFL uses the revenue from media rights to support all AFL clubs, improve club facilities, upgrade sports stadiums and community facilities and fund the development of football nationwide.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Telstra

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Emma McKinnon

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?