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Italy’s Tucano appoints Simms International as national distributor

Tucano, which sells fashionable bags and backpacks, has appointed Simms International as its sole national distributor in Australia.
  • 20 January, 2009 16:30

<p>Leading Milan-based designer of quality notebook bags and PC accessories Tucano® will enter the Australian market following the appointment of Simms International as sole national distributor for the fashionable Tucano range in Australia.</p>
<p>Simms International is a leading Apple distributor and supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM markets. Simms will offer its sales, marketing, technical support and logistics expertise to help its resellers take full advantage of opportunities to sell the Tucano products.</p>
<p>“Tucano has been looking to introduce our bags to the Australian market in line with our international expansion. After doing research and travelling to Australia to find the right distributor to represent us, we chose Simms as our partner because it has both the channels and the strong retail background to help Australians fall in love with Tucano products,” said Albert Lin, Tucano, Sales Development, Asia Pacific.</p>
<p>“With its go-to-market structure and long term relationships with Australia’s largest retailers, Simms has the right approach and access to key players such as Apple Premium Resellers and Apple Authorized resellers, as well as mass-merchant retailers and independent stores, to successfully drive Tucano’s market penetration.”</p>
<p>According to Danny Moore, Managing Director of Simms International, “Tucano is a natural match for Simms’ growing portfolio. It fits with our mission to be the number one partner for our vendors in our chosen markets and to align with vendors who are category leading or have the potential to be.</p>
<p>“Tucano’s fashionable, functional range makes it a very exciting brand that will provide Australians with more style and choice in computer bags and accessories for the mobile environment. Its strong focus on edgy, premium quality Italian design will have great sales appeal across the Apple world and the broader PC market.</p>
<p>“We are looking forward to working closely with Tucano to establish their brand and achieve their goals for growth in the Australian market,” Moore said.</p>
<p>About Tucano</p>
<p>Tucano was founded in Milan in 1985. It is a market leader in PC bags, back packs and other accessories for digital equipment. Its products are available in Europe, USA, Middle East and Russia and now in Australia.</p>
<p>In 2007 Tucano split its company focus across 3 regions: Italy for design and product distribution to the European markets; USA for marketing; China for quality control and production.</p>
<p>For more information visit</p>
<p>About Simms International
Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, Vmware, Filemaker, Roxio, and Western Digital.
Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit
For further information please contact:
Belinda Stevens Simms International 02 9026 3141
Shuna Boyd BoydPR 02 9418 8100</p>

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