Connect to customers with Twitter

Either your customers already use social networking tools or you have an untapped, online audience.

Either your customers already use social networking tools or you have an untapped, online audience. So get out there and network on Facebook, MySpace, and any of the other popular destinations. But do it on your own terms with whatever feels right; everyone can see through a business trying to co-opt new media. Here's how to make the most of one of the current favorites, Twitter.

Be yourself. Twitter lets you post blurbs of up to 140 characters; it's good for a quick note about what you're doing. But you can also use it to build buzz within a fanbase by referencing things that aren't quite public. (Or let customers track your sales.) People will follow you on Twitter if they think you'll reveal news first, and that audience is likely to blog about it somewhere.

Be a character. Got a company mascot, or does your business involve characters? Great--animate that persona on Twitter. Be careful if your fans have already claimed your characters for their own; if you want to take over (or make them stop), get in touch personally. Bloggers don't like to hear from attorneys.

Scan for customers. Search for your company name, products, and learn what people are saying about you. Enter your search string and even click the RSS link in the upper-right to permanently track search results. Reply to customers through Twitter. I vented once to no one--and everyone--about a bad customer experience. I was surprised to find the subject of my scorn saw my note, followed-up, and fixed my issue.

Be a good citizen. Remember that you're using Twitter for marketing. If you attract followers, limit the frequency of your posts. Follow other people, but don't request for them to add you; they'll find you if you have something good to say.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social networkingtwitter

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zack Stern

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?