AMD wants to make small laptops cheaper with Yukon

AMD will launch mobile chips on Tuesday that it hopes will make thin laptops cheaper.

Advanced Micro Devices hopes to undercut prices of expensive ultraportable laptops with mobile chips it is expected to introduce this week.

AMD's new mobile platform, called Yukon, will include chips designed for small and affordable laptops that provide a full PC experience without compromising on features, the company said. The laptops will be similar in size to ultraportable laptops, but less expensive, according to AMD.

The announcement comes ahead of the Consumer Electronics Show, where the company may reveal further details about the chips. CES is being held in Las Vegas Thursday to Saturday.

AMD envisions Yukon laptops delivering performance comparable to more expensive ultraportables, allowing users to run high-definition multimedia, gaming and productivity applications. Yukon-based laptops will be thin and light, with screens between 10 inches and 14 inches and prices ranging from US$499 to $1,499, according to AMD.

"While we do see a sweet spot ... in the 11-inch to 13-inch range, our OEM partners may choose to use the Yukon platform to deliver products in different form factors targeting different spaces in the market," said Bahr Mahony, director of product marketing at AMD.

An AMD executive late last year said the premium pricing of ultraportable laptops such as the MacBook Air was a key impediment to their adoption by mainstream users. Those users don't have an appetite for expensive ultraportables, AMD has said.

AMD fits the Yukon chips in a new category it calls "ultrathin" laptops, which falls between the ultraportable and netbook laptop segments. Ultraportables are too expensive, while netbooks, though cheap, provide a limited PC experience, AMD contends.

The company has said it doesn't want to get into the low-end netbook space dominated by Intel's Atom processor, nor in the mobile space, which Intel is targeting with its Menlow platform. The low-end netbook space delivers low margins per chip, according to industry analysts, and AMD may not be able to compete there with Intel, which is the world's largest chip maker.

Hewlett-Packard will offer Yukon chips in the Pavilion dv2 laptop, for which pricing was not immediately available. AMD didn't comment on whether other PC makers were planning to offer Yukon-based laptops.

The platform includes the Neo processor, which runs at 1.6GHz, the M690T chipset and ATI Radeon graphics controllers. It supports as much as 1GB of RAM. Yukon-based laptops can run Microsoft's Windows Vista OS.

AMD declined to comment on pricing or availability of the Yukon platform or Neo chip.

The chips should better position AMD against Intel, which offers specially designed low-power chips being used in ultraportable laptops including the MacBook Air, Lenovo's X300, Fujitsu's LifeBook P8020 and Hewlett-Packard's EliteBook 2530p. Intel also develops the Atom processor for netbooks.

Yukon was first announced in November as part of an updated product roadmap. The update was part of an effort to reverse financial losses and better compete with industry leader Intel, analysts said.

Also at CES, AMD is expected to launch Phenom II desktop chips, aimed at gamers and enthusiasts. According to retail Web sites, the quad-core chips include 8MB of cache and run at speeds of 2.8GHz to 3Ghz. AMD last year overclocked the Phenom II processor to run as fast as 4GHz on air-cooled systems, and up to 5GHz with liquid-nitrogen cooling.

Faster Phenom II chips could reach consumers by midyear, when DDR3 memory support is added to sockets on the motherboard. DDR3 provides more bandwidth for quicker data transfers between the CPU and memory in PCs.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ultraportable laptopsAMDyukon

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?