What NOT to look out for in 2009

2009's smartphone market won't be dominated solely by RIM and Apple, research firm claims.

The smart phone market in 2009 won't be the realm of solely Research in Motion and Apple, as additional handset vendors grab a share with the launch of their own products, according to ABI Research.

While the BlackBerry and iPhone have been the dominant players in the smart phone segment of the handset market, Tier 2 players like Samsung, HTC, and LG, and even Tier 3 players like Huawei will roll out products as well, the whitepaper predicted. And, smart phones will be positioned for mid-tier segments of emerging markets, as well as the developed world, it continued.

"The smart phone market will increase to be a larger portion of the overall handset market," Kevin Burden, director of mobile devices with ABI Research, told ComputerWorld Canada.

The whitepaper, entitled What's NOT going to happen in 2009, takes a somewhat unconventional approach to trend predictions in the coming year by discussing what it expects to not transpire and why. Besides the mobile market, the report touches on topics like Radio Frequency Identification (RFID), telematics, wireless connectivity, and the digital home.

While the "bright spot," according to Burden, in the handset market will be the smart phone segment, another prediction is the overall global market won't grow in 2009. Handset shipments are expected to not surpass those of 2008 with only 1.1 to 1.2 billion devices shipped next year, compared to 1.2 billion this year. That's almost a five per cent decline, ABI Research predicts, and the first time global handset shipments will suffer a decline.

While it's true that consumers will likely hold back on purchasing new handsets, Burden said, in the enterprise, IT departments will probably continue -- as it has done for some time now -- to pay for employees' service plans but not for the actual device. The device, he said, is typically the responsibility of the user, but it makes sense for the service plan to be slated as a business expense.

"With that in mind, what we're more likely to see is a little bit more longevity with mobile phones. People might be keeping them a lot longer," said Burden.

Almost every major handset manufacturer -- Nokia, Research in Motion, Sony Ericsson, HTC, Motorola -- has revised its estimates downward, said Burden, "so they're all hedging their bets on what 2009 is going to look like."

In the area of mobile marketing, 2009 won't be when it will take off, according to the report, as advertising professionals have yet to really embrace the platform, complaining of inconsistent metrics and lack of mass reach. And the economy isn't helping, said Burden: "It's really just about economic conditions for marketing and where advertisers want to put their money."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kathleen Lau

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?