Swedish tabloid buys 700 iPhones

Sweden's largest tabloid Aftonbladet has decided to equip 700 of its employees with iPhones.

Sweden's largest tabloid newspaper, Aftonbladet, will be the first company in the nation to use a new iPhone-based enterprise package from TeliaSonera as it equips 700 of its employees with iPhones.

TeliaSonera has an exclusive deal with Apple in Sweden.

The tabloid's goal is to get as many employees as possible to use the iPhone as their only office phone, but for more advanced users like Aftonbladet's customer services staff that might prove difficult at first, according to Carolin Molander, technical coordinator and project manager at Aftonbladet.

The interest from consumers for the iPhone has so far been huge, and the enterprise market is next, according to Sverker Hannervall, head of Business Services at TeliaSonera in Sweden.

TeliaSonera expects the iPhone's ease of use to score primarily with media companies, ad agencies and other enterprise sectors where Apple has a strong presence, according to a spokeswoman.

The package includes a mobile switch, mobile broadband access and a build out of coverage and capacity in Aftonbladet's offices. The paper will pay a fixed monthly fee per user, but Aftonbladet and TeliaSonera are keeping the specifics to themselves.

The iPhone is unique in the way it changes how people behave with their mobile phones and Aftonbladet wants to take advantage of that, according to Molander.

Every enterprise that starts to use the iPhone on this scale is a step in the right direction for Apple. But, at the same time, the company has a lot of work to do before it will be in a position to really compete with the likes of Microsoft, Research In Motion and Nokia, according Geoff Blaber, analyst at CCS Insight.

"The fact is that they've got mail for Exchange available now on the iPhone, but in terms of security, scalability and a broad range of hardware at a variety of price points to meet enterprise demand they are simply not there yet," he said.

At the same time it would be dangerous to underestimate Apple, and the work it is doing with companies like Salesforce.com, according to Blaber. Salesforce.com offers an application that lets iPhone users access its customer relationship management system.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?