Facebook Connect vs. Google Friend Connect

The two competing services are battling for mindshare as they strive to be the frontrunners in data portability.

One hour after Google did a public launch of Google Friend Connect, Facebook launched Facebook Connect. The simultaneous launch is not a coincidence — the two competing services are battling for mindshare as they strive to be the frontrunners in data portability.

The companies want users to be able to use their Google and Facebook logins to enter third-party sites. It benefits users and third-party sites and allows Facebook and Google to collect more information about what users are doing online.

There are some key differences between the services. Google's service uses OpenSocial. This means sites using Google Friend Connect can use OpenSocial's open-source applications, such as message boards and ratings gadgets. Google also lets users sign in with their Yahoo!, AOL and MSN usernames.

It's also easier for site owners to use. Google requires adding a few "snippets of code to your site," Stan Schroeder at Mashable reported. However, "adding Facebook Connect apps is a much more convoluted process," he said.

However, Facebook has an advantage in terms of partnering with large third-party services. Facebook Connect is already working with Digg, StumbleUpon and Loopt. Google Friend Connect's partners seem to be smaller sites run by individuals, such as Billboard for the People and Qloud.

It's too early to say how either service will fare, but the Internet is already buzzing with early feedback from site owners.

Loopt, a company with a social-mapping service that lets mobile phone users see whether their friends are in close proximity to them, was one of Facebook Connect's first partners. Evan Tana, the Director of Product Management & Marketing of Loopt, is optimistic about the service.

"Working with Facebook Connect widens the circle of friends Loopt users can interact with, combining the power of Loopt's social-mapping service with an established network of Facebook friends," he said in a press release. "Loopt users will be able to receive an alert whenever Facebook friends are nearby, discover restaurants and bars recommended by their Facebook friends, and integrate their location into their Facebook feed," he added.

Google Friend Connect has also garnered some positive feedback.

Hyperact Design Group is using Google Friend Connect to attract more users to one of its sites - Billboard for the People. The group is trying to raise US$25,000 to create a large billboard in Manhattan to congratulate President-elect Barack Obama.

Danny Peraza, one of the creative directors of Hyperact Design Group, told The Industry Standard that more than 1,000 users signed up for the site through Friend Connect within a few days. He added that hundreds of users have invited their friends to visit Billboard for the People through Google Friend Connect, and that the service has also enabled users to easily add comments to the site.

"There are a few other things I'd like to see," he said. "Like now we've got all these users, and I'd like to have a way to message them, and have a way for them to message each other."

Orli Yakuel, who uses Google Friend Connect on her site GO2WEB20.net would also like to see messaging.

"I think this is a must have feature and needless to say, it's the real way to communicate with someone," she wrote on her blog.

Peraza is hopeful that those additions will come soon. Meanwhile he is happy with what he has.

"It's a step in a right direction," he said. "It means we don't have to set up an online group elsewhere."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googleyoutube

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sindya Bhanoo

The Industry Standard
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?