MTV, MySpace join forces to make money from pirated videos

Partnership adds technology that can insert ads into pirated MTV videos appearing on MySpace

He went on to note that the Auditude tool also provides detailed viewing metrics and click-thru data metrics to content owners, which has been hard to come by for online video.

"MTV Networks also gains the ability to compare those MySpace findings with the information they have about television viewers and people who access MTV Networks' content through authorized distribution channels," he noted. "For an industry that lives and dies by audience analysis, this new windfall of data - from a previously untapped resource - is a veritable metrics gold mine, certain to provide reams of reports and analysis in the short term. In the long term, it could change how - and where - MTV Networks' programming is released and distributed."

Jason Kincaid, a blogger at TechCrunch, added that after years of being told not to upload these videos, users may be hesitant at first to warm to a new policy.

"But if it catches on (and it probably will), expect to see content owners flock to form partnerships with MySpace - there isn't currently another video platform out there that is able to identify and monetize content this effectively," Kincaid added. "We'll probably also see the Auditude platform implemented elsewhere as other sites try to catch up."

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Heather Havenstein

Computerworld
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