Nintendo to launch secret 'new products' at press event

Plans to announce new products at a pre-Tokyo Game Show press conference on October 2

Nintendo has finally confirmed its plans to announce new products at a pre-Tokyo Game Show press conference on October 2, but so far the company is mum on what, exactly, those new products will be.

The smoke and mirrors approach to product announcements is nothing new for Nintendo, which as market leader in the video games industry adopted a new "wait until the last minute" strategy at the E3 conference this summer regarding new game announcements. The most recent example was Wario Land: Shake It, which was announced only a few months before its North American release next week.

Comments made to Edge Magazine Wednesday only served to muddy the waters even more, with a Nintendo rep saying, "In terms of the press conference, its content and announcements are still being finalized so we are not announcing anything at this time"

Disaster: Day of Crisis has been bandied about in select rumor circles as a potential candidate for this show, but its European and Japanese release dates are already well-known. Calling it "new" and creating a press conference seems slightly overkill.

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Jack Loftus

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