ISPs must plan for IPTV

Australian ISPs should embrace Internet Protocol Television (IPTV) and collaborate with each other to offer IPTV as it will become a killer application in the new NBN environment.

Australian Internet Service Providers should embrace Internet Protocol Television and collaborate with each other to offer IPTV as it will become a killer application in the new National Broadband Network (NBN) environment, according to research company IDC.

IDC claims that IPTV, the broadcast of digital audiovisual content using Internet Protocol, offers massive potential for ISPs to increase their average revenue per user and reduce customer churn.

IDC’s latest white paper, sponsored by telecommunications company Ericsson, says that if the Federal Government’s NBN plans come to fruition all ISPs will have an equal footing in relation to access speed and reach, and current ISP business models based on access and download quotas will suffer reduced margins.

“The NBN may effectively level the playing field for many BSPs [Broadband Service Providers], requiring a higher degree of service differentiation rather than simply competing on price”, said Kursten Leins, marketing manager for Ericsson.

IDC estimates that Australia had around 43,000 IPTV subscribers at the end of 2007 and will have slightly less than 1 million by the end of 2012.

“A collaborative approach to the deployment of IPTV in Australia via a separate white label or wholesale entity will prove far more successful than a fragmented approach where each BSP attempts to scope, build, deploy and manage their own IPTV solution”, says David Cannon, IDC Australia's telecommunications program manager.

South Australian ISP Internode recently revealed it was testing platforms for delivery of IPTV services as well as negotiating with content providers and was expecting to offer the new services in 2009.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags IPTVIDCinternodeNBN

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Julie Shingleton

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?