Steve Jobs' death greatly exaggerated; obit a mistake

The four-page Bloomberg obituary outlined Jobs' career

Take heart, Apple fans, it's not true.

The Bloomberg financial news service Wednesday posted a revised obituary of Apple CEO Steve Jobs by accident on its wire service, but quickly retracted it.

News organizations typically write obituaries of notable people while they're still alive, and regularly update them so that the stories are quickly available.

According to the gossip blog Gawker, which posted a copy of the Bloomberg obituary, the news service issued a retraction late Wednesday afternoon. "An incomplete story referencing Apple was inadvertently published by Bloomberg News at 4:27 p.m. New York time today," the retraction read. "The item was never meant for publication and has been retracted."

The four-page Bloomberg obituary outlined Jobs' career, touching on highlights such as the 1976 founding of Apple, the introduction of the Mac in 1984, his ouster from the company the following year and his return to Apple in 1997.

Bloomberg also mentioned Jobs' gaunt appearance in June at Apple's Worldwide Developers Conference, which fueled speculation that the CEO was again ill. Jobs, who in August 2004 announced he had had surgery to remove a cancerous tumor in his pancreas. This year, Apple officials explained Jobs' appearance in June by saying he had been recovering from a "common bug" at the time.

Last month, he talked off-the-record about his health with Joe Nocera, a reporter with the New York Times. Nocera reported only that Jobs' health problems "weren't life-threatening and he doesn't have a recurrence of cancer."

Interestingly, Bloomberg's obituary noted that Apple has never named a successor to Jobs for the company's top spot.

Apple's stock was up 20 cents, to US$174.67, at 1 p.m. EDT, after falling to $174.41 earlier in the day.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags steve jobs

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Gregg Keizer

Gregg Keizer

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?