Rumoured Blu-ray price drop in September

Sony tipped to reduce prices of Blu-Ray players by US$100 in September, and other manufacturers will follow suit.

It is rumoured that Sony plans to drop the price of its standalone Blu-Ray players by US$100 next month.

According to HDGuru, an anonymous source has told Consumer Electronics Daily that Sony will reduce prices of its entry-level BDP-S350 player from US$399 to $299, and the BDP-S550 from $499 to $399, on September 28.

The source also claims that other Blu-Ray manufacturers will follow suit to retain a competitive edge, with the brands owned by electronics giant, Funai, including Philips/Magnavox and Insignia, to drop the price of their players to US$249 in September.

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Dylan Bushell-Embling

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