Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Sybase Enters Partnership with Australian BI Company, Yellowfin

  • 07 August, 2008 09:20

<p>Sybase Australia, a leading provider of enterprise infrastructure and mobile software, today announced details of its Australian and New Zealand technology partnership with Australian Business Intelligence software company, Yellowfin.</p>
<p>Sybase has entered into a sales alliance with Yellowfin to co-sell its market leading column-based database, Sybase® IQ, with Yellowfin providing the front-end BI presentation layer and easy-to-use interface.</p>
<p>Sybase IQ is a highly optimised analytics server designed specifically to deliver faster results for mission-critical business intelligence, data warehouse and reporting solutions on any standard hardware and operating systems. Its column-based architecture works with diverse data – including unstructured data – and diverse data sources to deliver unsurpassed query performance at the lowest price available.</p>
<p>Yellowfin is a flexible 100 per cent Web-based solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities. Yellowfin enables any individual comfortable using a web browser to quickly visualise data through the use of charting, trending, dashboards and alerts.</p>
<p>“This alliance is highly strategic for both Sybase and Yellowfin,” said Steve Dolan, Director Channels &amp; Alliances in A/NZ for Sybase. “Using Yellowfin’s presentation layer as the front end of Sybase IQ provides organisations with an all-encompassing business intelligence solution to very quickly find and analyse valuable corporate information. In today’s rapidly changing business environments, information and performance management is an important competitive differentiator.”</p>
<p>The partnership has already resulted in a successful outcome with Yellowfin and Sybase IQ jointly implemented at Paymark, New Zealand’s leading payment transaction company. Transactional data and reports are now loaded and produced in real-time for Paymark’s executive team.</p>
<p>For Yellowfin’s Chief Executive Officer, Glen Rabie, the partnership with Sybase is testimony to its technology capabilities and business development goals.</p>
<p>“We have specifically focused on tailoring the Yellowfin solution for Sybase IQ to link an extremely fast analytics server to a BI solution that makes mass data deployment easy and cost-effective. Sybase retains the relationship with its corporate client base who now benefit from a more user friendly front-end interface whilst Yellowfin gains a much larger potential revenue pipeline with such a significant partner. This deal also confirms our belief that Yellowfin is worldclass product with enormous global potential,” Rabie said.</p>
<p>About Yellowfin
Yellowfin is an Australian Business Intelligence company whose BI solution can be easily integrated into any third party application or delivered as a stand alone enterprise platform. Yellowfin is an innovative and flexible 100% Web-based solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities.</p>
<p>About Sybase, Inc.
Sybase is the largest global enterprise software company exclusively focused on managing and mobilising information from the data centre to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. Sybase ANZ is headquartered in Sydney, with offices in Melbourne and Wellington, New Zealand. For more information visit or</p>
<p>For media enquiries contact:
Lucy Tildesley, Marketing Manager Sybase ANZ, +612 9936 8827
Isabel Wagner, LEWIS PR for Sybase, +612 9409 3100,
Shuna Boyd, BoydPR, for Yellowfin +612 9418 8100,</p>

Most Popular


Cygnett 2500 ChargeUp Pocket Lightning Portable Power Bank

Learn more >




Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?