HTC to ship 1 millionth Touch Diamond by mid-August

HTC will ship its one millionth iPhone-rival handset within months of its June launch.

High Tech Computer (HTC) will soon ship its one millionth Touch Diamond handset, just a few months after its launch in June, despite stiff competition from Apple's iPhone 3G.

By comparison, Apple took just three days to sell a million of its popular new iPhone 3G and 74 days to sell the first million units of its original iPhone. Few products measure up to the hype and popularity of the Apple device.

The Touch Diamond, a Microsoft Windows Mobile-based 3G (third generation telecommunications) smartphone with a 2.8-inch touchscreen, is HTC's fastest selling handset ever, said Maggie Cheng, an HTC representative. The smartphone is selling well in Europe and Asia, she said, but has not yet launched in the U.S. or Japan.

HTC expects to ship over 2 million Touch Diamond handsets by the end of this year.

The Touch Diamond has been popular among gadget blogs and technology Web sites for its cutting-edge technology and the contoured diamond-shaped backside, as well as its status as a rival to the iPhone 3G.

Strong demand for the Touch Diamond indicate the iPhone continues to expand the overall market for smartphones, a theory analysts that some market researchers, such as Canalys and Gartner, have put forth as a reason rival products sell well against the popular Apple handset. There had been fears that Apple's US$199 price tag might significantly slow down the competition, but companies including HTC have been able to provide similar pricing for their smartphones.

The Touch Diamond has already been launched by over 50 operators in 30 countries around the world.

On Monday, HTC announced a deal with Taiwan Mobile to offer the Touch Diamond for free to people who sign a 3G contract. The cost of the handset is recouped over time through the contract, as is the case with the iPhone 3G.

HTC had originally planned to launch the Touch Diamond for NT$23,900 (AUD$846) in Taiwan.

HTC is the world's largest maker of smartphones that use Microsoft software, and the Touch Diamond pits the Windows Mobile 6.1 OS against Apple's iPhone software.

The company also plans to introduce four or five more Diamond family products in the second half of this year, including the Touch Pro, which boasts a Qwerty-keypad that slides out from underneath for easy thumb typing.

Shipments of the Touch Diamond have far outpaced HTC's previous best seller, the HTC Touch, Cheng said. The Touch was launched last year to compete against the original iPhone.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?