Dell turns to Gizmo to drive home support services

As Dell expands its consumer product focus, it has enlisted Gizmo to provide Australia-wide home and SOHO support.

Dell has enlisted the help of Sydney-based tech support company Gizmo to help drive its business further into the home and small office market.

Gizmo will provide the increasing number of Dell consumer buyers with help in setting up their new PCs, networking equipment and audio/visual support.

Historically Dell has been very strong with its commercial offerings, but this is changing said Evan Williams, Dell's Southeast Asia consumer sales and marketing general manager.

"We're into the consumer space in a very big way," he said. "The last 12-18 months Dell has been positioning itself as a strong consumer player in the market."

Services start from $149 for basic home PC set up, $169 for networking services and $249 for a media centre PC with audio/visual components.

Williams said Dell's standard on-site next business day warranty support will continue, but that the partnership with Gizmo is an extension of its existing service to provide more hands on support. Gizmo, with a current base of 100 employees, has metro offices nationwide that provide in-home support. It also services regional Australia through phone support.

Brett Chenoweth, Gizmo CEO, said its focus as a company on consumers and SOHO is "relatively myopic".

"It is one of the reasons we are excited about the relationship with Dell. It really shows that Dell are making a concerted effort into the home . So the consumer space is a our sweet spot."

Although partnering with Dell opens up Gizmo's potential customer and hence revenue base, Dell claims its financial gains will be more indirect.

"Satisfied customers are everything to us. Having customers come back and buy more solutions from us in the future because they have had a great experience; that's our financial model," Williams said.

Chenoweth said over a third of Gizmo's business is from customers taking up its networking services. But as Dell ramps up its home entertainment product lines he expected support service to shift more into the audio visual space.

Williams said the deal with Gizmo was non exclusive, but at this stage Dell was not looking at any other service providers.

The partnership with Gizmo follows Dell's announcement in May in which it selected office stationery and IT supplies chain, Officeworks, as its first local retail partner.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?