Dell turns to Gizmo to drive home support services

As Dell expands its consumer product focus, it has enlisted Gizmo to provide Australia-wide home and SOHO support.

Dell has enlisted the help of Sydney-based tech support company Gizmo to help drive its business further into the home and small office market.

Gizmo will provide the increasing number of Dell consumer buyers with help in setting up their new PCs, networking equipment and audio/visual support.

Historically Dell has been very strong with its commercial offerings, but this is changing said Evan Williams, Dell's Southeast Asia consumer sales and marketing general manager.

"We're into the consumer space in a very big way," he said. "The last 12-18 months Dell has been positioning itself as a strong consumer player in the market."

Services start from $149 for basic home PC set up, $169 for networking services and $249 for a media centre PC with audio/visual components.

Williams said Dell's standard on-site next business day warranty support will continue, but that the partnership with Gizmo is an extension of its existing service to provide more hands on support. Gizmo, with a current base of 100 employees, has metro offices nationwide that provide in-home support. It also services regional Australia through phone support.

Brett Chenoweth, Gizmo CEO, said its focus as a company on consumers and SOHO is "relatively myopic".

"It is one of the reasons we are excited about the relationship with Dell. It really shows that Dell are making a concerted effort into the home . So the consumer space is a our sweet spot."

Although partnering with Dell opens up Gizmo's potential customer and hence revenue base, Dell claims its financial gains will be more indirect.

"Satisfied customers are everything to us. Having customers come back and buy more solutions from us in the future because they have had a great experience; that's our financial model," Williams said.

Chenoweth said over a third of Gizmo's business is from customers taking up its networking services. But as Dell ramps up its home entertainment product lines he expected support service to shift more into the audio visual space.

Williams said the deal with Gizmo was non exclusive, but at this stage Dell was not looking at any other service providers.

The partnership with Gizmo follows Dell's announcement in May in which it selected office stationery and IT supplies chain, Officeworks, as its first local retail partner.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?