Lonely Planet offers mobile service for Telstra customers

LP is offering free access to its new mobile Web site, exclusively through Telstra.

Telstra (ASX: TLS) and Lonely Planet Publications have teamed up to offer Telstra's 3G and Next G customers access to the Lonely Planet mobile-optimised Web site.

The site's most compelling feature is its "What's Around Me?" service which will allow Telstra customers the ability to view an instantly-generated map showing the best hotspots, restaurants and hotels in the area as recommended by Lonely Planet writers.

Telstra customers will also be able to view user opinions and recommendations about their current or planned destination.

Data is available for every major travel destination, including Asia, the Caribbean, Europe, the Middle East and North and South America

Access to the site will be free for Telstra 3G and Next G customers, but standard BigPond Mobile charges will apply.

The site is currently exclusively available for Australian customers. Lonely Planet Publications was founded in Australia, but is now 75% owned by BBC Worldwide.

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