Bye-bye, BlackBerry? Not so fast

While the BlackBerry's browser features are lacking, business users still favor its messaging advantages over the iPhone's cool factor

Will Apple iPhone's "greatest show on Earth" sway Research in Motion (RIM) BlackBerry's business faithful? Hint: Bet on the BlackBerry for business.

Sure, the iPhone's browser bailiwick and coolness factor will appeal to slick, image-conscious execs. Yet the vast majority of the business segment proper won't give up their BlackBerrys -- which have pretty much become a lifeline to their jobs -- anytime soon.

After all, it's only business.

"People who carry the BlackBerry are not in it for the thrill," says InfoWorld chief technology analyst Tom Yager. "The BlackBerry is boring next to the iPhone, but it is the quintessential, always-connected messaging device. Its operation is second nature to professionals, and you can trace that objective back 10 years to its original design."

Put aside, for now, the back-end stuff such as security, support, management, wireless carriers, and even price -- real people choose mobile devices based on personal preferences, not necessarily IT policies. And BlackBerry's signature user-oriented features have become part and parcel to the way people work every day: push messaging, apps running in the background, always-on instant messaging, and, of course, the venerable and practical hardware keyboard for serious and, at times, lengthy correspondence that needs to happen, well, now. In contrast, the iPhone's touch keyboard has been criticized for being unwieldy for such typing correspondence.

So the real question is this: Can the iPhone compete against BlackBerry's messaging strengths?

The BlackBerry's messaging advantage

In the United States, the BlackBerry reigns among business users -- but the race is just starting to heat up. A Forrester Research survey released last week showed that smartphones -- which includes the BlackBerry, iPhone, Nokia's E-series, and Palm's Treo -- are making their way into the hands of employees at a rapid rate. The number of employees using smartphones is expected to double to 82 per cent in 2013.

The BlackBerry stole execs' hearts with its push messaging many moons ago. Even captains of industry went on record saying they'd be lost without their BlackBerry's incessant and familiar buzzing. Last week, Apple touted the same push feature in iPhone 2.0. A major coup? Depends on how you define push messaging.

The first iPhone could check for new e-mail only every 15 minutes or other user-designated interval; but when it ships in July, the iPhone 2.0 software will give both iPhone 3G and current iPhone (as well as iPod Touch) devices push-messaging capabilities via a back-end Microsoft system. The problem, says Gartner analyst Ken Dulaney, is that it won't be perfect.

"I'll use an [existing] Microsoft device as an example," Dulaney says. "Say you get a partial download of a message, and so you scroll down and try to get the rest of the message. It can take 20 seconds, but with RIM, it's instant. RIM has very granular control of e-mail."

RIM achieves this thanks to its own network, which Apple doesn't have. "You can't have push without a proprietary network that gives you a presence in real time and lets inbound messages float around in the ether until it sees you're able to receive it," Yager explains.

In fact, Apple had to create its own version of a piece of BlackBerry's infrastructure -- a proprietary notification service -- to make push messaging work in iPhone 2.0, Yager says.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Kaneshige

InfoWorld
Show Comments

Brand Post

Bitdefender 2018

Secure and Save before time runs out with Bitdefender Exclusive Clearance Offer! Get Bitdefender Total Security 2018 Now!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?