Porsche Design presents its first mobile phone - Go faster - now with your phone

<p>SYDNEY 3rd May 2008: Sagem Mobiles, an internationally recognised leader in quality mobile phone handsets, is proud to announce the launch of Porsche Design’s first mobile phone, the P’9521.</p>
<p>Being the brains and technological development behind the phone that combines sophistication, the purist of design with high-quality natural materials such as aluminum and mineral glass and cased out of a solid aluminum block – this is an extremely unique production method for mobile phones.</p>
<p>“Sagem invests heavily in research and development pioneering new technologies, based upon the requests and needs of our customers. The Sagem brand is being increasingly respected in Australia, beginning to match that of the European sector. Through the launching the Porsche Design mobile phone, Sagem will continue to be recognised and respected in the Australian market,” said Francois Romanet, Managing Director, Sagem Australasia.</p>
<p>Style and Design
Porsche Design has remained loyal to its clear design language and has utilized sophisticated material. The typography, styling and colours of the menu emphasize the mobile phone’s very functional character. A double hinge made from aluminum enables the screen to be rotated through 180° – thus allowing the phone to be used as a digital camera.</p>
<p>Specialised Features
The P’9521 features a fingerprint reader, which clearly identifies the user and thus ensures secure access to personal data. In addition, individual fingerprints can be assigned to particular numbers or phone functions, making operation particularly easy, with the standard PIN code can also be replaced by a fingerprint. The know-how for this technology was delivered by Sagem, which has expertise in the field of biometrics.</p>
<p>Photo/video: The P’9521 features an auto-focus video and still camera boasting 3.2-megapixel resolution, integrated flash and digital zoom. The rotating screen makes it even easier to use, whilst its AM-OLED technology ensures very high quality colours, exceptional brilliance and a perfect view from every angle.</p>
<p>Music: The P’9521 boasts an MP3 player and three speakers for ring tones and voice playback in stereo quality sound.</p>
<p>Internet: Thanks to EDGE technology (Enhanced Data Rates for GSM Evolution), the P’9521 offers very high-speed internet access.</p>
<p>Pricing and Availability
The new mobile phone will be available now exclusively in All Phones stores nationally and at www.porschedesign.com.au</p>
<p>ENDS</p>
<p>For more information, call 1300 789 555 or visit www.sagem.com.au</p>
<p>All trademarks and registered trademarks are the property of their respective owners. All prices listed are manufacturer's recommended retail price - actual price may vary.
Media images are available upon your immediate request.</p>
<p>About Porsche Design
Porsche Design is a global luxury men’s brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form.</p>
<p>Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.</p>
<p>About Sagem Communication</p>
<p>Sagem Communication (SAFRAN Group) is a major player in the Mobile and Broadband Communication industries, who has acquired a strong world-wide position thanks to renewed innovation. SAGEM products stand-out particularly in the following activities: mobile phones, printing terminals, residential terminals, digital TV, networks, electronic metering etc.</p>
<p>Sagem Australasia is a fully owned subsidiary of the SAFRAN Group, headquartered in Sydney, Australia. It aims at promoting all Sagem activities in the Asia-Pacific region.</p>
<p>For more information, please visit our Web sites: www.sagem.com and www.safran-group.com</p>
<p>SAGEM Australasia Pty Ltd
Unit 1, 7-9 Orion Road
Lane Cove, NSW, 2066
Tel : +61 (0)2 9424 3500
www.sagem.com.au</p>
<p>Press Contact:</p>
<p>Sara Hills
sara@pearlpr.com.au
Ph.+61 (02) 9331 1078
Mb. +61 0405 586 169</p>

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