Microsoft demos Zune advertising service

Microsoft showed off a future advertising service on Tuesday that will allow companies to advertise on its Zune media player

Microsoft showed a future advertising service that will allow companies to hawk their wares on its Zune media player.

Mark Kroese, a general manager with Microsoft's entertainment and devices group, on Tuesday showed a mock Doritos ad campaign on the Zune at Microsoft's Advance08 advertising conference. It was an elaborate demonstration intended to show the platform's full potential, though it will depend on the willingness of Zune users to play along.

In the demonstration, a user could visit a page on the Zune social Web site for information about a music festival sponsored by Doritos. The page included a profile of one of the musicians involved with the festival. Users could become a "friend" of the musician to view his profile on their Zune, and receive updates when the musician added new favorite artists to his profile.

In the example, Doritos offered Zune users free downloads of the musician's favorite music. A Zune user could e-mail the musician's profile to a friend who might be interested in the music. That friend could check the e-mail on a mobile phone through Microsoft's Live Hotmail service. When the friend clicks on the e-mail, a Doritos advertisement flashes briefly on the screen. Doritos is a popular American brand of snack chips.

In addition, embedded in the e-mail is a promotional game from Doritos that looked similar to the classic Asteroids game. If the user does well at the game the user receives a coupon on their phone for a free bag of Doritos. The coupon has a bar code that the user can swipe at a store checkout to collect the free bag of chips. The user can also click on a link to find nearby shops selling Doritos, with directions and a map.

The capabilities are not yet available to advertisers but will be used in a pilot offering later this year, Kroese said.

"This is not something that is far in the future," said Robbie Bach, president of Microsoft's entertainment and devices group. "We have the technology. We need to build the back-end systems to make sure we can do it well."

Bach described the Zune advertising capabilities as part of a larger effort at Microsoft to enable advertising campaigns that span the TV, PC and mobile devices.

Microsoft is already advertising in Xbox games. When Microsoft originally launched the Xbox, Bach said he wouldn't have guessed it could become an important platform for advertising. "Well, it has become a meaningful source of revenue and profit for us," he said.

Future opportunities on the Zune, mobile phone and TV represent the "new new media," which Bach described as advertising opportunities beyond the PC browser.

Bach and Kroese spoke at the annual advertisers' get together, Advance08, organized by Microsoft and hosted this year on the company's corporate campus in Redmond, Washington.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?