In an effort to sway buyers to play GTA IV on Xbox 360, Microsoft reminded consumers on Tuesday of the exclusive episodic downloads coming to Xbox 360 this fall.
"Starting this autumn, Xbox 360 owners will also have access to exclusive Grand Theft Auto IV episodes that will provide hours of additional game play," the company said in a statement.
Last year, Microsoft announced an exclusive deal with Take-Two that would guarantee two downloadable GTA IV episodes for Xbox 360. Details on gameplay, pricing, and specific dates have still not been revealed.
Microsoft paid a reported $US50 million advance to Take-Two to secure the two exclusive downloadable episodes.
Though unconfirmed, some industry insiders predict that Rockstar Games will release some type of downloadable content for PlayStation 3, either unique to the console or a delayed release of part of the Xbox 360 content.