Although voice and SMS messaging still dominate the use of mobile phones, there is now increasing activity beyond this. It has taken a time, but use of mobile data services (MDS) is now disseminating beyond a small number of high level users to the wider market, according to the Wireless Data Services Study 2007.
The annual international study investigates mobile phone user engagement beyond voice and looks at the current type and levels of MDS, the influencing factors and barriers to the use of MDS, and the use of MDS across global markets.
m.Net Corporation, which co-ordinates the project in Australia together with the Department of Commerce, and the University of Adelaide, defines MDS as all of the digital data services that you access through your mobile phone, excluding voice calls. This includes purchasing, communications, information and entertainment.
The study found MDS is an important factor in the choice of carriers and handsets.
Len Rust is publisher of The Rust Report.