Mud Flies Over Radiohead's Online Release of In Rainbows

Mud between Nine Inch Nails frontman, Trent Reznor, and Radiohead has begun to fly over Internet music distribution. Reznor said the Radiohead's pay-what-you-want online release of In Rainbows was "insincere" and a "gimmick." Reznor made the remarks on an Australian Broadcasting Company television show.

Nine Inch Nails recently released Ghosts I-IV, a 36-track instrumental album that was available online in a variety of different options. Five months prior, Radiohead released In Rainbows online with a free distribution model, which accepted donations.

Reznor's problem with the Radiohead release is that it was available encoded at a less-than-hi-fidelity 160Kbps. Reznor said Radiohead's online release of In Rainbows was comparable to a MySpace-quality audio stream. On the other hand the Ghosts I-IV album is encoded at 320Kbps, which is high for a digital track.

Reznor continues to describe the Radiohead release – which is no longer available as the band is relying on a traditional sales method – as a shrewed marketing gimmick. He also has a complaint with Radiohead getting all of the credit for the online music distribution model at the same time only making low-quality music available for a requested donation.

To date, Reznor's Ghosts I-IV album has generated $US1.6 million from online sales.

What says Radiohead? Stay tuned...

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Travis Hudson

PC World (US online)
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