Apple in no rush for iPhone Flash, says analyst

While Microsoft and Adobe Systems made nice over Flash Monday, there's little pressure for Apple to follow suit and rush to put the technology on its iPhone, according to one analyst. And Adobe seems in no hurry to help.

"There's no doubt that Flash is important for mobile, and will become even more important," said Michael Gartenberg, an analyst with JupiterResearch. "But for Apple, it's not urgent [for it to support flash] as Microsoft.

"People want Flash primarily to get videos on YouTube, and Apple already has a tight relationship with YouTube. So there's less pressure for it to react."

YouTube, the Google-owned user-generated video site and service, relies on Flash as the default format for its video clips.

Earlier Monday, Adobe announced that Microsoft had licensed Adobe Flash Lite, the Flash Player runtime designed for mobile devices. Microsoft, however, hasn't said when it would add Flash support to its Windows Mobile operating system, which powers smart phones made by OEMs such as HTC, Motorola and Samsung.

Apple's iPhone, meanwhile, doesn't support Flash, and according to comments from Apple CEO Steve Jobs two weeks ago, it isn't likely to do so anytime soon. Speaking at Apple's annual shareholders meeting, Jobs panned Flash Lite, saying proper Flash "performs too slow to be useful" on the iPhone.

"There's this missing product in the middle. It just doesn't exist."

"I read that as almost a challenge by Jobs to Adobe," said Gartenberg, "that Adobe create something [else] for the iPhone platform. Apple has been particular about what goes on the iPhone, and wants something [from Adobe] that meshes with the rest of the [iPhone's] applications."

Adobe, however, doesn't sound like it's rushing to put Flash on the iPhone. "We'd love to see Flash come to the iPhone," Anup Murarka, Abobe's director of technical marketing for mobile and devices, said in an e-mail. "Hopefully, when we have the opportunity to review the SDK, and if it's a vehicle to deliver a solution, we would look forward to working with Apple."

Apple released its iPhone software developer kit, or SDK, less than two weeks ago, and will update all iPhones in June so that they are able to download and install third-party applications written for the device.

Gartenberg is optimistic, at least in the long run, that the two companies will see eye-to-eye at some point. "It's only a matter of time before the iPhone gets some sort of Flash support," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Gregg Keizer

Gregg Keizer

Computerworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?