MySpace, Facebook move to better promote third party apps

Companies look to help developers make money from apps created for the social networks

"Hypertargeting takes a look at publicly available data and places users into highly targetable interest groups," Kapur said. "While other advertising networks guess about who the user is, we know who the user is. We are going to look to facilitate developers putting these ad types on their pages so we can serve ads on their behalf."

For its part, Facebook announced new efforts to help convince third-party developers to create more applications to run on its site. To date, the company said that more than 98 per cent of the site's 66 million users have used at least one of the 16,000 applications created for by third-party developers, noted Benjamin Ling, Facebook's director of platform product marketing.

Ling said that Facebook plans to allow developers to accept credit card payments for Facebook-based e-commerce applications.

"From a user perspective, once they've entered their credit card information, they never have to do it again," he said. "[Developers] can experiment with a variety of new applications and try things they haven't been able to do before."

Ling did not disclose when Facebook would begin allowing developers to begin accepting credit cards.

He also announced that Facebook would allow developers to access the same translation tools the social network used to provide a Spanish version of its site so developers could translate their applications to different languages.

Ling said that these moves represent the latest attempt by the social network to help developers make money from their Facebook-based applications - and to provide the best experience possible to its users. For example, last month Facebook announced a new policy that prohibits from its site applications that require users to invite other friends to use before they can use it, Ling noted.

"There is a subset of application developers who are relying on a short-term focus and trying to leverage the social graph...and behave in ways that aren't in the long term benefit of the users," he said. "It is bad for the ecosystem. The challenge that...we're issuing to application developers is how to make sure that your applications are highly relevant and engaging."

Facebook last month also announced plans to redesign its profile pages to more prominently display the third-party applications.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?