CEBIT: Samsung sets sights on printer, laptop PC markets

Samsung hopes to expand its lead in the monitor market to a similar position in the printer and laptop computer sectors, it said Monday at Cebit

Samsung Electronics hopes it can extend its leading position in the computer monitor market into the printer and laptop PC sectors this year, a senior executive said Monday at the Cebit trade show in Germany.

"Our mission is to become a top-tier IT company with a leading position in both the business and consumer markets," said Jongwoo Park, president of Samsung's digital media business, at a news conference. "We are already the global leader in monitors and now plan to extend that leadership to printing and mobile computing."

Samsung secured the number one position in the LCD (liquid crystal display) monitor market in the third quarter of last year when it knocked Dell off the top spot -- a position Dell had held uninterrupted since 2004 -- and became the first stand-alone brand to lead the market since 2002, according to DisplaySearch. Samsung is the world's largest manufacturer of LCD panels and it's been able to use this technology lead to push its monitor business.

On Monday it set out ambitious targets for its mobile computing business.

"Our goal this year is to double the number of units sold," said Park. "In the past we pioneered the thin and light segment. This year we wanted to offer greater choice to business so we expanded our range to include more robust and durable models for office and mobile customers.

The Intel Core2Duo-based, P-series laptops will spearhead Samsung's push into the corporate market and be available in several models ranging from the P200 with a 12.1-inch widescreen display to the P500 with a 15.4-inch display. Networking features include 802.11g wireless LAN and Bluetooth 2.0+EDR. An on-site warranty is also being offered with the computers.

In the printing sector it launched 22 products that expand its printer range to cover the corporate market in addition to consumer and SMB (small and medium-sized business) products.

They include the MultiXpress 6555N, which Samsung says is the fastest A4 digital multi-function printer in the world at 53 monochrome pages per minute, and the MultiXpress C8380ND, which can manage color printing at 38 pages per minute.

Samsung also showed off a monitor that it previewed at January's International Consumer Electronic Show in the US. The SyncMaster 2263DX is a 22-inch LCD monitor with an additional 7-inch display that can be attached to any of the four sides of the monitor or set alongside the main screen on a desk. Samsung envisages the sub-display being used for applications such as monitoring instant message conversations, displaying video or keeping track of stock prices.

No prices or launch dates for any of the products were immediately available.

Samsung's push into the printer and PC markets comes at a time when some analysts are warning of tough times ahead in the monitor sector. Intense competition in the business has meant that brand-name monitor vendors have been under constant pressure to reduce prices and as a result profit margins have been squeezed. Samsung is in a slighter better position than competitors because its one of the few monitor makers that also manufactures the LCD panels.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?