BBC sells TV shows on Apple iTunes

BBC TV programs such as Life on Mars, Torchwood, Spooks and Little Britain have been made available for download from digital store iTunes.

The deal makes the BBC the first U.K. broadcaster to offer programs via Apple's download service. Episodes can be purchased for £1.89 (US$4) per episode and then viewed on a Mac or PC, iPod with video, iPhone or Apple TV.

"We want to give audiences a wide variety of options on how and where to view their favorite BBC shows," BBC Worldwide's Simon Danker said. "With more people now choosing to watch TV shows on their iPods, fans can now enjoy those shows wherever they are."

Recently-aired programs such as Ashes to Ashes will appear on iTunes after they have been made available to view on the BBC's free iPlayer service.

Making shows available on iTunes is part of BBC Worldwide's stated aim to get content out to the widest possible audience, the corporation said. The BBC is also planning to launch a joint on-demand content service with ITV and Channel 4 later this year.

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