Apple trademark filing revives handheld gaming rumors

Iconic hardware and software manufacturer Apple, best known for cultural-changing devices like the iPod and iPhone, could be ready to disrupt a new industry: video games.

In a trademark filing date February 5, Apple amended its trademark to include "Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand-alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games."

According to trademark watchdog site Trademork, which discovered the Apple filing over the weekend, there is very little evidence that a Cupertino-developed gaming unit is actually being developed. The only morsel that holds any weight is that Apple announced plans with once-rival Intel earlier this year to begin work on a line of ultra-mobile processors for a series of handheld gadgets.

With past gaming failures like the Pippin as well as Apple's inability to secure quality gaming partnerships still fresh in people's minds, is the idea of an "iGame" a case of Steve Jobs biting off more than his company can chew?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jack Loftus

GamePro (online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?