Blog chatter can triple music sales

Do bloggers matter? Yes, a new study suggests bloggers really can be influential regarding buying decisions and reputation (which explains why PR professionals have started targeting bloggers with their pitches).

It turns out that the volume of blog posts before a music album's release can significantly affect future album sales, according to a research paper entitled, "Does Chatter Matter," co-authored by NYU Stern Professor Vasant Dhar and former student Elaine Chang. (Dhar is said to be "an expert in the strategic implications of information technology.")

The study's sample looks small to me. But here are the details. Based on a sample of 108 albums released during the first two months of 2007, Dhar found:

  • When legitimate blog posts exceeded a threshold of 40 before an album's release, sales were three times the average.
  • If the albums blogged about were associated with a major record label, sales increased five-fold.
  • When blog activity reached more than 250 posts, sales were six times the average regardless of an association with a major or independent label.
  • The number of an artist's MySpace friends also contributed to higher future sales, but had a weaker correlation than did blog chatter.
  • Dhar says this is the first study to quantify the economic impact of user-generated content for the music industry. The full working paper is available at: NYU Archive.

    Join the newsletter!

    Error: Please check your email address.
    Rocket to Success - Your 10 Tips for Smarter ERP System Selection
    Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

    Computerworld Staff

    Computerworld (US)
    Show Comments

    Cool Tech

    SanDisk MicroSDXC™ for Nintendo® Switch™

    Learn more >

    Breitling Superocean Heritage Chronographe 44

    Learn more >

    Toys for Boys

    Family Friendly

    Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

    Learn more >

    Stocking Stuffer

    Razer DeathAdder Expert Ergonomic Gaming Mouse

    Learn more >

    Christmas Gift Guide

    Click for more ›

    Most Popular Reviews

    Latest Articles

    Resources

    PCW Evaluation Team

    Edwina Hargreaves

    WD My Cloud Home

    I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

    Walid Mikhael

    Brother QL-820NWB Professional Label Printer

    It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

    Ben Ramsden

    Sharp PN-40TC1 Huddle Board

    Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

    Sarah Ieroianni

    Brother QL-820NWB Professional Label Printer

    The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

    Ratchada Dunn

    Sharp PN-40TC1 Huddle Board

    The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

    George Khoury

    Sharp PN-40TC1 Huddle Board

    The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

    Featured Content

    Latest Jobs

    Don’t have an account? Sign up here

    Don't have an account? Sign up now

    Forgot password?