Australia gamers miss out 'free game' download

Australian gamers to miss out on free online version of Battlefield Heroes

A free online version of the PC game Battlefield Heroes is to be released by Electronic Arts (EA). Supported by adverts and micro payments, the game will be available online later this year, and will not be sold in shops. However, the download will only be offered to North American and European gamers, with no plans to extend the offer to Australasian territories.

An EA spokeperson in Australia remarked; "we definitely aren't getting Battlefield Heroes or (an online) model like that. In terms of Australia, we haven't got a business model that we can comment on."

For Northern territories at least, Battlefield Heroes will mark EA's first major attempt to tap into new sources of ad-driven revenue in Western markets, following the release of a free version of its Fifa game in South Korea, which earned more than US$1 million a month through in-game sales.

According to Ben Cousins, senior producer at Battlefield Heroes' developer Dice, the free download will also attempt to make the game more accessible to casual users, with a less complex interface. "We're removing all barriers to entry and we hope there is broader audience for the title. You will be able to play this game on grandma's laptop", he said.

EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises it owns.

"Online gaming has a massive audience," said EA's Gerhard Florin. "People want to play games in new ways and Battlefield Heroes offers a new distribution model and pricing structure adapted to the evolving way that people play."

Australian gamers, who have previously faced lengthy launch delays for both the XBox 360 and PlayStation 3, are unlikely to be pleased with this apparent snubbing.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Jager

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?