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Fujitsu PC ramps up to host glitzy event- blending lifestyle with infinite design

  • 08 February, 2008 12:04

<p>Sydney, February 7th 2008 — Fujitsu PC Australia finally reveals the intricacies of its notebook design and brings to life four lifestyle orientated scenario environments: Home Office, Living Room, Bedroom and Entertainment/Dining Room – all at home with Fujitsu LifeBook collection from the new ultra-light LifeBook P8010 to the award-winning LifeBook U1010 – the world’s smallest* tablet-convertible ultra-mobile PC at today’s exclusive media launch, held at the stunning de de ce Minotti showroom.</p>
<p>Fujitsu’s leading chief designer, Kenichi Kimura is the event’s special guest, flying in direct from Japan. Kimura will be welcomed by the events host, Australian ex-Olympic silver and gold medal winner and Commonwealth World Record holder, Geoff Huegill.</p>
<p>Passionately delivering Fujitsu’s design concepts and ideals to the most exclusive, hand-picked Australian consumer and technology media, Kimura will also present Fujitsu’s PC concept products which are not-yet seen in Australia.</p>
<p>“Design has always been centered on design concepts, ideas and visions. With Fujitsu, it’s never only about the aesthetics. Our design philosophy embraces factors such as the lifestyle of consumers, sustainability of the environment, as well as our society at large.” says Kenichi Kimura, Chief Designer and Design Consultant, Fujitsu Design Limited, Fujitsu Japan.</p>
<p>One of the latest forward-looking concept PCs from Fujitsu is “Fabric PC” which is based on the concept of electronic paper and supports the various usage models due to the flexibility of the display. Meant to simulate a portfolio made of paper, the unit is soft, pliable and can be carried around comfortably.</p>
<p>Kenichi Kimura brings with him a passion for product design and a wealth of creative ideas, having been a designer for a wide spectrum of products in the last 10 years.</p>
<p>About Fujitsu PC</p>
<p>Fujitsu PC Australia is the Sales and Marketing office of Fujitsu PC Asia Pacific (the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan). Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in Australia and New Zealand.</p>
<p>Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.</p>
<p>Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that create infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007. For more information, please see: http://www.fujitsu.com/</p>
<p>* As of 16 May 2007, according to Fujitsu’s investigations.</p>
<p>Media Contact
Renato Catalan
Gap Marketing and Management Pty Ltd
www.gapmarketing.com.au</p>

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