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WD® Enterprise Greenpower™ hard drives reduce energy consumption, significantly lowering costs for data centers

  • 22 January, 2008 16:29

<p><font face="Arial, Helvetica, sans-serif" size="2">WD RE2-GP Drives Deliver the
Lowest Power Consumption and Solid Performance for Enterprise Customers <br/>
<br/>
<strong>Sydney, Australia - January 22 2008</strong> - Western Digital announced
its new environmentally friendly, energy-conscious GreenPower™ family of
WD® enterprise hard drive products. The new WD RE2 GreenPower (GP) family
offers capacities of 500 gigabytes (GB), 750 GB and one terabyte (TB), and provides
data-hungry organizations with a money-saving solution to combat the challenges
faced in the enterprise IT sector, such as, total available drive slots, maximum
capacity, and available power and budget. Addressing a growing high-capacity enterprise
market, WD RE2 drives are reliability-rated at 1.2 million hours MTBF (mean time
between failure) in high duty cycle environments. <br/>
<br/>
"Delivering up to 40 percent savings in hard drive power consumption, Western
Digital's new RE2-GP hard drives are an excellent choice for customers deploying
Rackable Systems' newest generation of Eco-Logical storage systems -- enabling
even greater efficiency and performance," said Tony Gaughan, chief products
officer of Rackable Systems. <br/>
<br/>
WD RE2-GP hard drives are designed with power savings as the primary attribute.
The WD RE2-GP hard drives offer massive capacity with significant power savings
and lower total cost of ownership compared to other competitive enterprise-class
drives. <br/>
<br/>
"Verari Systems is dedicated to protecting the environment by providing data
center solutions that are engineered for maximum power efficiency," said
David Driggers, chief technology officer of Verari Systems. "By utilizing
WD's latest GreenPower technology, Verari is able to provide enterprise customers
with a solution that delivers one of the most energy-efficient systems available
today." <br/>
<br/>
According to the U.S. Environmental Protection Agency's August 2007 report to
Congress on Server and Data Center Energy Efficiency1 , data centers consumed
an estimated 1.5 percent of the Nation's energy in 2006 (equivalent to 61 billion
Kilowatt-hours or $4.5 billion). Furthermore, the agency stated, if left unchecked,
data center power consumption will threaten to cost the public and private sectors
$7.4 billion in annual electricity costs by 2011. <br/>
<br/>
Fully appreciating the storage-energy dilemma, each WD RE2-GP hard drive consumes
an average of 4-5 watts less than competitive hard drives, making it possible
for energy-conscious enterprise customers to build servers and storage subsystems
with higher capacities, consistent performance, and assured reliability, all while
promoting energy conservation. By WD estimates, under typical workloads, the new
WD RE2-GP drives will save more than $10 per drive per year in electricity costs.
Consequently, a large data center with 10,000 drives can save $100,000 in annual
energy costs. <br/>
<br/>
Other 1 TB hard drives typically consume power as high as 13.5 watts. Replacing
these drives with WD RE2-GP hard drives will reduce overall annual energy costs,
not only through the reduction of drive power consumption, but also through reduced
heat and the associated expense of environmental climate controls. To view various
needs for a data center, click on WD's GreenPower calculator for enterprise customers
at <a href="http://www.wdc.com/en/products/greenpower/estimator.asp">http://www.wdc.com/en/products/greenpower/estimator.asp</a>
<br/>
<br/>
"WD's RE2-GP enterprise line of hard drives allow customers to expand their
storage needs, reduce their total cost of ownership, and improve the environment
all at the same time," said Tom McDorman, vice president and general manager
of WD's enterprise business unit. "Energy efficiency is a huge concern for
our customers. GreenPower drives are enabling them to meet their customer's system
requirements for storage capacity, reliability, performance, and cost by integrating
an enterprise-class drive that simply consumes far less power." <br/>
<br/>
<strong>Exclusive Intelligent Drive Technology </strong><br/>
GreenPower drives from WD deliver exceptional power conservation, run ultra-cool
and quiet, while providing solid performance. The following technologies enable
the WD RE2-GP platform: <br/>
<br/>
IntelliPower™ - A fine-tuned balance of spin speed, transfer rate, and caching
algorithms designed to deliver both significant power savings and solid performance.
Additionally, GreenPower drives consume less current during start up allowing
more drives to spin up simultaneously resulting in faster system readiness. <br/>
<br/>
IntelliSeek™ - Calculates optimum seek speeds to lower power consumption,
noise and vibration. <br/>
<br/>
IntelliPark™ - Delivers lower power consumption by automatically unloading
recording heads during idle to reduce aerodynamic drag and by disabling read/write
channel electronics. <br/>
<br/>
Active Power Management - WD GreenPower drives monitor work load and automatically
invoke idle mode whenever possible to further reduce unnecessary power consumption.
Drive recovery time from idle mode is less than one second, providing seamless
communication between the drive and the host controller.<br/>
<br/>
<strong>Product Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product: WD RE2 GreenPower (GP)<br/>
RRP for 1 Terabyte: A$499, NZ$569<br/>
Vendor Website: <a href="http://www.westerndigital.com">www.westerndigital.com</a><br/>
Australian Distributors: Achieva, Today Tech, Synnex Australia, Westan<br/>
New Zealand Distributors: VST, Ingram Micro NZ, Synnex NZ<br/>
<br/>
### <br/>
<br/>
<strong>About WD </strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data close-at-hand and secure from loss. <br/>
<br/>
WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital
and WD brand names. Visit the Investor section of the company's Web site (<a href="http://www.westerndigital.com">www.westerndigital.com</a>)
to access a variety of financial and investor information. <br/>
<br/>
1. Source: U.S. Environmental Protection Agency ENERGY STAR Program, Report to
Congress on Server and Data Center Energy Efficiency Public Law 109-431 - August
2, 2007<br/>
<br/>
Western Digital, WD, the WD logo are registered trademarks and IntelliPower, IntelliSeek,
IntelliPark and GreenPower are trademarks of Western Digital Technologies, Inc.
All other brand and product names mentioned herein are the property of their respective
owner.<br/>
<br/>
### <br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="http://www.gapmarketing.com.au">www.gapmarketing.com.au</a><br/>
</font><br/></p>

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