The world in an iPod soon

In the foreseeable future, all the world's content will fit in the palm of your hand, according to Google, which made some fascinating IT predictions at the 2007 Captains of Industry Conference held in Singapore in November.

The forecasts came from Sukhinder Singh Cassidy, the vice president of Google's Asia Pacific and Latin America Operations. She told the conference, entitled "Innovation Drives Growth & Creates Opportunities in the Marketplace" that, since 1982, the price of data storage has fallen by a factor of 3.6 million.

"To put that in context for you, if gas prices fell by the same amount, today a gallon of gas would take you around the earth 2,200 times," she said.

"More importantly, if this trend continues, and the cost of storage continues to decrease, we estimate that somewhere around 2020, all the world's content will fit inside an iPod, and all the world's music would sit in your palm as early as 2015," Cassidy surmised, "rendering the CD format unnecessary."

Staggering content generation

"We estimate that everyday somewhere around 65,000 new videos are added to YouTube, 100,000 blogs...it's just staggering if you look at the rate at which content is being produced," the Google executive said.

Another factor that 'makes this a right time for innovation and change is really the ubiquitousness of connectivity', Cassidy pointed out. "Whether it's through WAP or through SMS text messages, or whether it's through voice -- the ability of people to ubiquitously connect with information at an unparalleled rate, is another key factor driving this point in our evolution."

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Ross O. Storey

CIO Asia
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