Rock Band, Guitar Hero boost digital music sales

The Rock Hero Effect: People buy either Rock Band or Guitar Hero. They get hooked on the addictive and lasting gameplay. They start buying expansion songs in droves at US$2 bucks a pop. Then they flood online music stores to purchase the featured game tracks. In short, video games are the new CD.

According to Nielsen SoundScan data, individual Metallica songs saw an online sales spike between 31-48 percent, a month after they were featured in Rock Band. Though the overall impact is still unclear, music execs are thrilled, says Reuters.

While impressive, in-game downloads sell even more music. MTV last week said more than 2.5 million songs have been downloaded in Rock Band, while Activision accounts for more than 5 million Guitar Hero 3 downloads since downloading began last November.

"We live in a rough time around music where our audience struggles to pay [US]$20 for a CD but don't hesitate to pay $50 for a game," said Van Toffler, MTV's music division president. "The notion to pay 99 cents or $1.99 to have a song and repeatedly play with it apparently isn't a big hurdle."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

GamePro staff

GamePro (online)
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?