Research firm: Google Docs tops online rivals on visitors

Statistics show a sevenfold increase in traffic for Google's apps suite during October

Google's Google Docs software has cemented its position as the leading suite of online office applications, based on unique-visitors statistics released Thursday by a Web-audience research firm showing Google holding a commanding lead over start-up rivals as well as Microsoft.

The Web site for the free, still-in-beta Google Docs suite snared more than 1.4 million unique visitors in October, seven times more than it did in the same month last year, according to Boston-based Compete.

Becky Bitzenhofer, a Compete analyst, wrote in a blog posting, that a "user interface overhaul and subsequent intense marketing in June seems to have ignited traffic" to the Google Docs site.

Bitzenhofer also attributed some of Google's gains to Microsoft's release of Office 2007 earlier this year. The new version of Microsoft's market-leading desktop suite includes "a whole new interface that is unfamiliar, and potentially frustrating, to the veteran Office user," she wrote.

Google Docs includes a Word-style document editor and an Excel-like spreadsheet application. Both store documents online, enabling multiple users to edit them, though not simultaneously. Bitzenhofer wrote in her posting that she counted users as unique visitors if they simply viewed a document or spreadsheet, thus not requiring that they actually create or edit one.

Google announced a PowerPoint-like app called Presentation last spring and made it available as part of Google Docs in September. But Bitzenhofer didn't include Presentation in her count of visitors to the Google Docs site.

Compete later released a broader set of statistics to the Web 2.0 news site Read/Write Web comparing the Google Docs visitor count with those of Microsoft's Office Live service as well as online rivals such as ThinkFree, Zoho and Zimbra, which now is owned by Yahoo. Those numbers showed Google with a huge lead, commanding nearly 10 times the traffic of Office Live, its closest rival.

Although the usage of Google Docs has grown relatively quickly, the technology in all likelihood has made little dent in the customer base of Office, which Microsoft claims is used by more than 500 million end users worldwide.

Microsoft has yet to release any statistics on the number of copies of Office 2007 it has sold thus far. But financially, the new Office suite has been a huge boon to the software vendor.

The Office Live service that Microsoft is using to combat Google Docs and other online suites includes a beta product called Office Live Workspace, which complements but doesn't replace Office, as well as a set of applications designed for small businesses. There also has been speculation that Microsoft may convert its low-end Works software suite into an online, ad-supported service.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Lai

Computerworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?