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Fonality acquires Insightful and offers integrated CRM - VoIP solution

  • 05 November, 2007 17:19

<p>Integrated products available today, fully unified offering on deck for 2008</p>
<p>SYDNEY – November 5, 2007 – Fonality, a leading maker of business phone systems, announced today that it will create the industry’s first phone system that unifies both telephony and CRM for small and medium-sized businesses (SMB).</p>
<p>As part of the initiative, the company has acquired Insightful Solutions Pty Ltd., one of the world’s largest SugarCRM development houses and a SugarCRM Gold partner for the Australia, New Zealand and the Asia Pacific regions.</p>
<p>Over the past two years, Insightful has made substantial enhancements to SugarCRM and hosts more than one thousand seats in 13 countries at the company’s three global data centres.</p>
<p>By combining Insightful’s CRM expertise with Fonality’s awarding-winning telephony suite, small businesses will have an affordable solution that unifies employees with presence management, instant messaging, fixed and mobile calling, and provides a single 360 degree view of customers and business partners.</p>
<p>“Fonality has over 1,000 hybrid-hosted call centres deployed in 25 different countries and our hybrid-hosted platform is a powerful framework for delivering integrated applications directly to the SMB with no investment in premise equipment required,” said Chris Lyman, Fonality CEO. “Telephony and CRM have a naturally concentric relationship, so this is good place to leverage hybrid-hosted and we are thrilled that the great folks at Insightful have joined forces with us to accelerate our unified offering to the global SMB marketplace.”</p>
<p>As part of the deal, Fonality will also begin selling Insightful’s SugarCRM managed service offering immediately. Called FonalityCRM, it is integrated with PBXtra and trixbox Pro and provides click-to-call dialing, agent screen pops, telephone campaign management for outbound sales teams, and more.</p>
<p>It is hosted at one of the six Fonality data centres and available immediately to PBXtra and trixbox Pro customers worldwide.</p>
<p>The underlying FonalityCRM managed service platform was developed by Insightful to provide a complete on-demand offering that is updated, maintained, backed-up and always available. Fonality will leverage Insightful’s knowledge and experience supporting SugarCRM deployments, as well as its own world-class support infrastructure.</p>
<p>Marc Englaro, co-founder and CEO of Insightful, is now General Manager of Fonality’s CRM Division. Before founding Insightful, Englaro was Director and Principal Consultant with Si2, leading its open source consulting practice. He will remain in his role as director of Open Source Industry Australia (OSIA), the country’s national industry body for open source adoption.</p>
<p>The Insightful team brings valuable CRM development and marketing expertise, and all employees will continue to work for Fonality. The Insightful offices in Australia, New Zealand and Singapore will remain open.</p>
<p>“In Fonality we found a like-minded team which values going beyond simple integration, and building fully conjoined products that expand the definition of what’s on the market today,” said Englaro. “Together we’re going to continue to raise the bar for what people expect from both VoIP and CRM.”</p>
<p>About Fonality
Fonality,, is a leader in unified communications and contact center solutions for small and medium-sized businesses. Used by over 6,500 companies and 60,000 end users in 97 countries, Fonality's award winning IP-PBX VoIP phone systems have connected more than 155,000,000 mission critical phone calls. The PBXtra and trixbox Pro product lines are based on Fonality's patent pending Anywhere Management® hybrid-hosted architecture, plus an improved version of the popular open source Asterisk code base that has been modified to add reliability, stability and enterprise-class features and delivers the advanced capabilities of an enterprise-class phone system for 40 to 80 percent less than traditional offerings. Fonality's fully free and open source telephony platform, trixbox CE ( is home to one of the world's largest and fastest growing communities of users of Asterisk-based software, with over 150,000 live deployments and 65,000 new downloads each month. FonalityCRM provides contact center communications and sales force automation solutions to small and medium businesses. Fonality headquarters are in Los Angeles, and the company has offices in the UK, Brazil and Australia.</p>
<p>Fonality, PBXtra, HUD, trixbox and trixNet are registered trademarks of Fonality. Asterisk is a registered trademark of Digium, Inc. Fonality, trixbox, PBXtra and trixNet are not affiliated with, nor endorsed by, Digium Inc. Other trademarks are the property of their respective holders.</p>
<p>Media Contacts</p>
<p>Marc Englaro, Fonality CRM Division
61-2-9460 4533 or 61-418 763 945</p>
<p>David Frost, PR Deadlines Pty Ltd
61-2-4341 5021 or 61-408 408 210</p>
<p>Alicia diVittorio for Fonality

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