HP zooms out of camera business

HP shifts its digital camera business model, channeling investments from design and distribution to its photo printing strategy.

Hewlett-Packard announced it will shift the focus of its digital camera business, jumping out of manufacturing, distribution and design, in order to concentrate more on its home photo printing and online photo services.

The plan calls for HP to find a licensee to manufacture, design and distribute digital cameras under the HP brand name, said an HP spokeswoman. HP will continue selling its cameras through the end of the year and intends to have the partnership arrangement in place in the first half of 2008.

HP will not abandon the digital camera business as it forms an important part of its future, the spokeswoman said. The refocus will instead allow HP to invest more in HP's Print 2.0 strategy, announced in May, the spokeswoman said.

Under the Print 2.0 strategy, targeted at the high-end and low-end markets, HP is looking to boost its Web-based printing services and tools for digital content creation. The strategy shift will boost HP's position in the photo printing and online photo services market, while accelerating the company's retail photo-finishing business, HP said in a statement.

For the fourth fiscal quarter ending October 31, the company will take a US$30 million charge prior to net income relating to the strategy shift.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?