Google testing YouTube antipiracy system

Google this week began testing an antipiracy system for its YouTube video-sharing site.

Google has unveiled a test version of a much-awaited antipiracy system for its wildly popular yet controversial YouTube video-sharing site.

The system, called Video Identification, has been far from a secret. Google executives have been mentioning its development since the company acquired YouTube in November of last year.

YouTube, which lets people upload and share clips, is the most popular video site, but some angry video owners have taken the company to court alleging copyright infringement.

The best-known plaintiff is global media conglomerate Viacom, which sued Google in March for US$1 billion over the unauthorized uploading of video clips from its TV shows and movies. In its complaint, Viacom alleged that, as of March, almost 160,000 of its video clips had been uploaded to YouTube without permission and had been viewed over 1.5 billion times.

The antipiracy system became news in July, when an attorney representing Google in the Viacom case said during a routine hearing that Video Identification would be ready by September.

When describing the system, Google has consistently stressed that it will not block videos from being uploaded, but rather take action, if necessary, after they have been added to the YouTube site.

In other words, Google has never planned to place uploaded videos in a holding queue while it checks whether they can be made available on YouTube.

Instead, Google will match uploaded clips against a repository of legitimate videos provided by their owners using digital fingerprinting technology and will take whatever action the copyright owner has requested, such as removing the clip or leaving it up on YouTube.

In designing the system in this manner, Google has maintained that its policies exceed the requirements of the Digital Millennium Copyright Act, as long as it removes from YouTube, upon request, illegally copied videos that owners don't want uploaded without their permission.

That story didn't change early this week, when Google described Video Identification in a blog posting and in a YouTube page.

"Video Identification goes above and beyond our legal responsibilities. It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even -- if a copyright holder chooses to license their content to appear on the site -- monetize their videos," David King, YouTube Product Manager, wrote in the blog post.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?