Facebook tweaks Beacon again, Zuckerberg apologizes

Facebook has modified its controversial Beacon ad system once again, now letting people decline participation in it completely.

Facebook is giving members of its social network the ability to completely decline participating in the company's controversial Beacon ad system, a reaction to intense criticism that Beacon is too intrusive and compromises people's privacy.

The announcement was made in an official blog post by Facebook founder and CEO Mark Zuckerberg on Tuesday morning, in which he also apologized for missteps in the design and deployment of Beacon.

"We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologize for it," Zuckerberg wrote.

The ability to skip Beacon altogether is the second major modification to the program. Last Thursday, Facebook gave members more control over Beacon and made the way it works clearer so that people could manage it properly.

Beacon, part of the company's new ad platform, tracks certain actions of Facebook users on some external sites, like Blockbuster and Fandango, in order to report those actions back to users' Facebook friends network.

The idea is to generate advertising that is more effective because it is intricately combined with people's social circle, so that products and services are promoted in a more organic way via the actions of friends and family.

More than 40 Web sites have signed up for Beacon, although not all have implemented the system. Off-Facebook activities that can be broadcast to one's Facebook friends include purchasing a product, signing up for a service and including an item on a wish list.

Still, Zuckerberg's blog posting doesn't directly address the findings of a CA security researcher that have fueled the privacy controversy over Beacon in recent days.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?