Telstra opens SMB specialty stores

Telstra goes west to Parramatta for first SMB showcase stores

Telstra has launched its first branded business centre in the Sydney suburb of Parramatta in a bid to better service SMB customers.

The retail outlet is broken up into three demonstration areas covering home, office and mobile business. It is one of 10 business centres planned nationally over the next 12 months.

The store features the full range of Telstra business products including business broadband, applications, mobile, GPS and logistical products. Telstra spokesperson, Brent Hooley, said the SMB retail strategy followed the creation of its dedicated business unit earlier last year.

"The idea behind it is that SMBs will get all of their needs addressed in one hit," he said. "Whether it's fixed line, mobile services, GPS, broadband, eftpos lines or Xora [field management] systems, all can be managed and bundled in one go."

Small business consultants trained up in all of its business-grade products will man the Telstra centres.

"Staff have been trained up across applications: for example, linking email into a PDA, and so on," Hooley said. "Many SMBs don't have IT expertise - they don't have the skills to get the network, applications and telco services running together."

Hooley said Parramatta's strong SMB community was the major factor behind its decision to launch there first.

He said Sydney and Melbourne metro would be the next cabs off the rank, followed by Brisbane and other capital cities. It had not set a cap on the total number of stores.

Hooley said the business centres would complement Telstra's recently launched SMB channel accreditation program.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?