Could Sprint CEO's departure jeopardize its WiMax plans?

Analysts mixed, Sprint says Xohm WiMax is 'business as usual'

Still, Kerton and other analysts said Sprint's investment in 2.5 GHz licenses for WiMax uses are unique. "That's a good investment and can't be immediately copied by competitors, " Kerton said. "Xohm is not a guaranteed success, but a good risk. And if it succeeds, you've really got something."

Poor marketing at Sprint, subscriber churn and problems retaining Nextel customers after the merger led to Forsee's departure, and are now leading to questions about the future of Xohm, Kerton said.

Gartner's Phillip Redman said Forsee's resignation "probably" won't hurt Xohm's growth because Sprint has to launch WiMax over the 2.5 GHz frequency by 2009 or the company could lose it under US Federal Communications Commission rules.

"Yes, with the FCC rules about spectrum, it's use it or lose it," added Jack Gold, an analyst at J. Gold Associates. "To not use it at Sprint would be foolish. WiMax is probably Sprint's best bet to differentiate themselves from the crowd.

"Some new CEO could come in and pull the plug on Xohm, but I don't think it will happen," Gold added.

Before hiring a new CEO, Redman said Sprint should examine what type of company it wants to be, "not all things to all markets." If Sprint wants to focus on consumer segments with cellular and Xohm, it needs an executive with consumer marketing and consumer product experience, he said.

Ideally, the new CEO should be someone who understands the important changes going on in the industry, such as the combining of Internet, media and communications, rather than an executive from the traditional telecommunications industry, Marshall said.

Sprint needs to be "rearchitected" before hiring a CEO, added Gold, much the same as IBM did after it missed the PC revolution. "WiMax could really lead in this space," he said.

There needs to be a serious evalution of Sprint's mission before installing another CEO, Kerton said. "Pulling the coach and slapping in another, I don't know if that solves anything," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?