Samsung takes wraps off its iPhone rival Serenata

Samsung and Bang & Olufsen unveiled their latest joint music-mobile phone, Serenata, a rival to the iPhone.

Samsung Electronics Co. Ltd. and audio product maker Bang & Olufsen on Tuesday unveiled their latest joint music-mobile phone, Serenata, which holds 4GB of songs and has a number of other music features similar to the iPhone.

The handsets will go on sale in Europe by the end of the month, said Anthony Lee, a spokesman at Samsung. Pricing has not yet been determined.

The handset doesn't look much like a mobile phone: the top half is dominated by a navigation wheel, the designers having dispensed with buttons. The 2.26-inch LCD (liquid crystal display) touch screen is below the navigation wheel, in the place where the buttons are found on conventional mobile phones.

The navigation wheel is intended to be used one-handed. All primary functions on the phone are controlled by the navigation wheel, including searching menus, dialing, writing and accessing music lists, the companies said. The touch screen is secondary.

A button on the handset switches it quickly from music to phone mode, and the screen changes from red to blue to make sure the user knows exactly what mode the handset is in.

The handset has a built-in speaker and bass system, and can play amplified music for up to five hours through the speaker or for around 13 hours through a headset before requiring a battery charge, the companies said in a news release.

The amount of song storage space is a major difference between Serenata and the iPhone. Apple has already said it will only sell 8G-byte iPhones in the future, once it sells out of the 4GB version.

Samsung believes the 4GB on Serenata, capacity for about 1,000 songs, is enough for most users, said Lee. There is no way to increase the memory capacity of the handset, he added.

The phone will work with GSM (Global System for Mobile Communications) networks in the 900,1800 and 1900 MHz bands, and with HSDPA (High-Speed Downlink Packet Access) services on 3G (third-generation) networks. Users can send e-mail SMS (Short Message Service) text messages from the handset, and store up to 1,000 phone numbers in its address book. The phone allows users to create to-do lists, write in calendars, and has enough battery power for three hours of talk time.

Serenata is an update to the Serene music-mobile phone the two companies put out two years ago.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?