Sony cuts price of 60GB PlayStation 3

Sony will cut the price of its 60GB PlayStation 3 console by US$100 in the US from Monday and launch an 80GB version in August

Sony Corp. is introducing a new version of its PlayStation 3 console in North America in August and cutting the price of the current 60G-byte model by US$100 from Monday, it said.

However, customers in the PAL regions of Australia and Europe have been left in the dark. Sony Computer Entertainment Australia said it had no announcement to make on the matter, yet.

The price of the current console with a 60G-byte hard-disk drive will fall to US$499 (as opposed to A$999 in Australia) from Monday and a new version with 80G-byte hard-disk drive will be launched in August at US$599, which is the same price that the 60G-byte model has been selling at until now.

The new pricing means that the top-of-the-line PlayStation 3 will still carry the same price tag as it has since launch so while the price of the 60G-byte model has been cut it's perhaps not the lower price that analysts have been looking for from Sony for several months.

The PlayStation 3's price, the highest ever for a games console, has been criticized since before it was launched in November last year and it is cited by many as a reason for relatively poor sales of the console. Sony missed its shipment target for the first few months and has been struggling to keep up with Nintendo's smash-hit Wii console, which costs about half as much.

The timing of the cut comes as some surprise. On Friday Sony President Ryoji Chubachi told Reuters in an interview that Sony had no plans at present to cut the price of the console.

The 80G-byte version of the console was first revealed in a regulatory filing with the U.S. Federal Communications Commission in March. The machine was officially announced by Sony in late May and first went on sale in South Korea in June.

Sony said the extra hard-disk space will appeal to online gamers and those interested in using the PlayStation 3's Internet connection to download movie trailers and games. The new version will also come packaged with the "MotorStorm" game that supports up to 12 people playing online in the same game simultaneously.

Earlier on Monday before Sony announced its price cut, the head of Microsoft's Japan unit said the company has no plans to cut the price of its Xbox 360 console should Sony reduce the PlayStation 3 price.

"I think we have very competitive pricing," said Darren Huston, president of Microsoft's Japan unit at a Tokyo news conference.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?