Lako says hello Ziova

Networked media players get a run at Victorian distributor

South Australian multimedia vendor, Ziova, has selected Lako Pacific to distribute its networked media players.

The deal will see Lako position the hardware, which wirelessly streams digital content from a PC to a home entertainment centre, at mainstream retailers. Ziova general manager, Greg Birch, said the decision to go with Lako was based on the distributor's experience with similar devices. Despite the deal, it will continue distributing media players from Davico and Pinnacle.

"Lako Pacific already knows this kind of technology," Birch said. "I went and met with them and I really liked their style and the way they've approached this category. They've been an early adopter in the field."

Lako product manager, Murray Roberts, said working with Davico and Pinnacle had been a help and was confident the three product lines wouldn't cancel each other out.

"All the products have their differences," he said. "The Ziova range is wireless and has HDMI connections, plus one unit has a built-in DVD. The Ziova range also looks different - they look more conventional, like a DVD player."

The Victorian distributor will initially kick-off with two network media players at $499 and $599, the latter having a built-in DVD player. Birch claimed the time for networked media players had arrived.

"I'm very excited right now because there have been some pitfalls in the past with these products, but broadband is a lot cheaper now," he said. "People also have more PCs in the home and they want to share resources like photos or music. It's not just geeks who want to do this anymore - it's mums and dads."

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Rob Irwin

ARN
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