Report: Microsoft has sold over a million Zunes

Microsoft has already sold over a million Zune digital music players since its launch last year

Microsoft has beaten its goal of shipping over a million Zune digital music players by June, according to a newspaper report.

President of Microsoft's Entertainment and Devices Division, Robbie Bach, said it has already passed the million mark, during an interview with the San Francisco Chronicle. The Zune had a 10 per cent market share in the hard-disk-based music player category, he said.

"It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move," he was quoted by the newspaper as saying.

The million unit figure bests Apple. It took the iPod 14 months to reach 600,000 shipments, but it was much earlier in the game than the Zune, when the market for digital music players wasn't so hot. Apple has probably sold around 25 million iPods over the same time it has taken the Zune to reach its goal, according to financial analysts.

Microsoft has a lot more work to do with the Zune. Despite a better-than-expected start, it's far behind the iPod both in terms of number of users and popularity.

Apple sold 10.55 million iPods during the three months ending March 31, and announced it had sold its 100 millionth in April. The company has also generated enthusiasm for the device through more than 4000 accessories made for the iPod, including stereo hook ups in more than 70 per cent of 2007-model US cars and a deal with Nike to use iPods with certain running shoes that collect workout information.

The company also has its new iPhone coming out soon, a product Bach indicated Microsoft will not compete against directly with a Zune phone, according to the Chronicle report.

Microsoft would continue to work with handset makers to provide software used in different styles of mobile phones, because mobiles were deeply personal devices, he said.

"In the phone space, we're very comfortable with the model we've chosen ...We work with handset manufacturers and operators to produce that web of offerings, while still producing the same consistent software so people can get done what they need to get done regardless of which phone they choose," he reportedly said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?