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Lexar Demonstrates Breakthrough 300x Speed-Rated Professional UDMA Memory Cards at PMA 2007 in Melbourne

  • 03 May, 2007 11:29

<p><b>Sydney, May 3, 2007</b> - Lexar Media, Inc., a world leader in advanced digital media technologies, is demonstrating Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company's award-winning Professional line of high-performance cards at PMA 2007 in Melbourne.</p>
<p>Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, Lexar Professional UDMA cards deliver a 125 per cent performance improvement over Lexar's previous generation 133x CompactFlash® product line when the card is used with a UDMA-enabled device.</p>
<p>Professional photographers today capture a large volume of high-resolution images. Working in conjunction with one of Lexar UDMA-enabled CompactFlash card readers, Lexar Professional UDMA 300x speed-rated cards dramatically improve the professional photographer's digital imaging experience by reducing the time needed to download images captured images to a destination computer.</p>
<p>In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year.</p>
<p>Like all products in the Lexar Professional line, the 300x speed-rated cards come with a limited lifetime warranty, free dedicated technical support, and a comprehensive suite of software that includes a full version of Corel® Paint Shop Pro® X, Lexar Image Rescue™ 3 and Lexar Backup n Sync™. Lexar Professional UDMA memory cards are available in capacities of 2GB, 4GB, and 8GB.</p>
<p><b>Availability and Pricing</b><br/>
Lexar Professional 300x speed-rated flash memory cards are available now from Officeworks, Myer, Teds Camera Stores, Camer house and other major retailers in Australia. The suggested retail price of the 2GB UDMA card is $124.95, the 4GB card is $194.95, and the 8GB capacity card is $384.95.</p>
<p><b>About Lexar</b><br/>
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.</p>
<p><b>About Micron Technology, Inc</b><br/>
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>For more information contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: (02)9212-3848<br/>
M: 0408 524370<br/>
E: jessie@kinetics.com.au</p>

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